Andrea Loetscher
Managing & Artistic Director
Education
- MBA Marketing & Business Development, University of Basel, Switzerland
- MA Specialized Musical Performance Soloist (Flute), Zurich University of the Arts, CH
- MA Music Pedagogy, Musik Akademie Basel (concert and teaching diploma musician MH), CH
- MA Music Performance, Music Academy Basel (concert and teaching diploma musician MH), CH
- Languages: German, English, French, Spanish
Offers
- Concert agency for companies and private individuals
- Concert flutist
- Moderator for conferences and events
- Lecturer in higher education
- Managing & Artistic Sparring Partner
- Sound of Leadership format for companies and executives
on stage & off stage
Artistic Experience
Overall artistic management of a cultural enterprise of international significance with a year-round program and in-depth artistic planning of concerts and Events
Integration of relevant social issues into artistic programs: Sustainability, bridging art, nature, culture, music and social issues
Concerts: Stars at Senar (Yuja Wang, Daniil Trifonov, Julia Leizhneva, Asmik Grigorian, Francesco Piemontesi, Alexander Melnikov, Riccardo Chailly, Paavo Järvi, Gianandrea Noseda, Lang Lang etc.), residencies (Johanna Summer (jazz)), world premieres with young composers led by Dieter Ammann, commissions, masterclasses
Exhibition: Rachmaninoff in Lucerne at the Hans Erni Museum with concert series in cooperation with the Lucerne School of Music, Happy Birthday Sergei Rachmaninoff concert with Yuja Wang at the KKL Lucerne in cooperation with the Lucerne Festival, productions at the Orchesterhaus with the Lucerne Symphony Orchestra
Development of an artistic diversification strategy based on traditional content and sustainable, future-oriented new concepts; satellite events with an additional 20,000 people reached
Education and mediation with secure inclusion of stakeholders and their needs for children and young people; cooperation with universities, conservatories and promotion of young musical Talent
Digital formats and productions with virtual reality / augmented reality (Rachmaninoff Echoes), podcast on Rachmaninoff with Decca Classic and WFMT Radio Chicago
Publication of the anthology for scholars and fans: Rachmaninoff in his own words / Rachmaninoff
Documentaries with BBC UK, BBC USA, Harmonia Mundi, SRF; feature film The Alchemy of Piano (2024)
TV, Radio, Papers: Washington Post, BBC, La Stampa, FAZ, NZZ, die Welt, PBS Documentary America, The Spectator, WFMT Radio Station Chicago, Schweizer Radio und Fernsehen, Bayrischer Rundfunk, WDR etc.
Own orchestral experience - participation in opera, ballet and theater productions, concert tours: With personalities such as Pierre Boulez, Lorin Mazel, Daniel Barenboim, Matthias Pintscher, Heinz Holliger etc.
Leadership & Stakeholder Management
Passionate Networker
Stakeholder Management
Complex stakeholder management: ability to communicate with people at eye level and to inspire them with content, successful cooperation with political and executive bodies.
Leadership
Leading by standing up for the goals of the organization, convincing through quantitative and qualitative arguments: Consistent and committed implementation of purpose & development Goals.
Leadership, employee development and living the team spirit as the basis for cooperation and success.
Recognizing Talents
Recognizing talents and promoting them for a collaborative, appreciative culture.
People Management
Solution-oriented & decisive people management – also in transformation processes.
Networking
2012-2025 Host at the Lucerne Festival for artists, sponsors and partners – relationship building, networking, linking long-term relationships and partnerships in the international music business.
Education
Musician & Entrepreneur
MBA Marketing & Business Development
University of Basel, Switzerland
MA Specialized Musical Performance Soloist (Flute)
Zurich University of the Arts, CH
MA Music Pedagogy
Musik Akademie Basel (concert and teaching diploma musician MH), CH
MA Music Performance
Music Academy Basel (concert and teaching diploma musician MH), CH
Languages
German, English, French, Spanish
Stations
Professional Career
Managing & Artistic Director
Since 2022:
Managing & Artistic Director Serge Rachmaninoff Foundation, Switzerland, public cultural center – Villa Senar, with a carefully curated and organized international music and cultural program.
Owner and Managing Director
2016-2024:
Host a Concert AG organizes the tailor-made music event, cooperations with restaurants & cultural stages, consulting & leadership Workshops.
Managing Director Music School
2018-2022:
Music School Ennetbürgen Switzerland, overall responsibility for highest musical education, 25 employees, 360 students (children, youth), regional institute supported by canton/community.
Head of Marketing & Communication
2014-2022:
Head of Marketing & Communication in the 3-member team of the management head of the music school Unteres Fricktal, Switzerland, 40 employees, 1200 students (children, youth, adults).
Professional Tutor
2012-2022:
Specialization flute Music schools (national/international), private students
Musician and Flutist
Since 2005:
Kammerorchester Basel, Luzerner Sinfonieorchester, Lucerne Festival Brass Ensemble, Lucerne Festival Academy, Lucerne Festival Contemporary Orchestra, Sinfonieorchester Basel, Basel Sinfonietta, Camerata Schweiz, Basler Piccolo Ensemble, Ensemble Intercontemporain
Solo Piccoloist
2010-2012:
Qatar Philharmonic Orchestra, Doha, Qatar
Personality
Authentic, transparent, empathetic & articulate
Communicator
Authentic, transparent, empathetic & articulate communicator (D/E/F/SP)
Performer & Motivator
Performer with intuition and empathy for the environment, motivator with enthusiasm.
Recognizing talent and promoting it within the Team.
Open, constructive interaction with people of all cultures, backgrounds and areas of responsibility.
Entrepreneur & doer
Entrepreneur & doer with a lot of joy in dealing with different role models.
Used to dealing with pressure, an unerring decision-maker who takes team needs into Account.
video & links
About me
Andrea Loetscher, musician / Flautist with a teaching diploma, concert diploma and soloist diploma. Worked in classical orchestras and ensembles for contemporary music, ran music schools and an agency for music and education. Andrea holds a MBA in Marketing and Business Development from the University of Basel. Today she is Managing and Artistic Director of the Serge Rachmaninoff Foundation and is responsible for the cultural and educational program at Rachmaninoff’s artist house Villa Sena in Weggis, Switzerland.
Testimonials
“Andrea Loetscher is an extraordinary cultural leader. Her experience as a top performing musician, her outstanding business acumen and sensitive people skills have ensured the great success of the Rachmaninoff Foundation.”
David Kershaw, Partner Act 111, London
„I have come to know Andrea Loetscher as a person who thinks and acts quickly, is highly inspired, quick to inspire others, and solution-oriented in an uncomplicated way. In addition, our communication has always been smooth, pleasant, relaxed and enjoyable. If there were more people like Andrea, forging projects and writing books would be a breeze…“
Peter Mischung, Wolke Verlag
“It is wonderful when a pleasant collaboration develops into a good friendship: Andrea Loetscher is not only a genuine, sensitive musician, but also an open, humorous and reliable person. Whether we are making music together or organizing projects, her great joy in what she does, and her creativity are always tangible, which makes working with Andrea very special.”
Sergey Tanin, pianist, artistic director of Musica Andeer
“Andrea has a formidable combination of talents: as musician, as creative administrator and as excellent, multi-lingual communicator. Her work on transforming Rachmaninoff’s Villa Senar into a living cultural centre has been impressive. She also, equally important, has a great sense of humour and a gift for friendship which I value.”
Fiona Maddocks, Classical Music Critic, The Observer, author Goodbye Russia, Rachmaninoff in Exile, London
“Nowadays, all positive developments (including those in cultural life) are perceived as miracles. I will never forget one of these miracles – when I was picked up at Lucerne train station by Andrea Loetscher and after 10 minutes of conversation, I was so happy and convinced that the Villa Senar is in good hands. Andrea’s intelligence, vision, humor, musicality and, above all, her humble love and understanding of Rachmaninoff make her the ideal person for this position – she preserves the legacy of the composer, whose music resonates in so many hearts.”
Alexander Melnikov, pianist
„The energy, development and innovation Andrea has brought to Villa Senar is outstanding. Thanks to her leadership this beautiful, little-known venue has, since opening to the public, become a must visit destination for Lucerne.“
Judy Grahame, Media Consultant, London
“Andrea is a joy to work with. She is creative, committed and uncomplicated, and inspires her guests with her great knowledge and palpable passion.”
Andreas Hildenbrand, communications consultant
„Working with Andrea is a genuine pleasure. She brings passion, joy, and remarkable innovation to her work. With extensive experience as a performer, teacher, and visionary arts administrator, Andrea stands out as an exceptional and formidable partner.“
Daniel Kellog, President Young Concert Artists, New York
Contact
